Bandwidth was approached by our friends over at DiDiMau Records to manage a whole new look for N. Ireland trio Dutch Schultz to coincide with the release of their latest single ‘It Bends In The Middle’ and the subsequent re-release of their 2008 album ‘Carve Our Names’.
No small feat.
The record company wanted a ‘sexy and cool, but also light hearted’ approach to ‘It Bends..’ The band had watched and loved Bandwidth’s other work, but we ourselves wanted a departure from our usual aesthetic, while still keeping some of our visual trademarks.
In other words, we sourced some pole dancers and high heels and got to work.
Willy Mundel from Dutch Schultz: “We got together with Bandwidth and the initial ideas for the bends video where fast cars, fast motorcycles and sexy ladies with tattoos rescuing the band from various scenes of peril shot and acted in a comical way. When we stepped back and took a look at the original ideas we quickly noticed our lack of comedy acting, fast motorcycles and American muscle cars could be a problem.
“So the idea was simplified to sexy girl with tattoos, we couldn’t go wrong. The band playing in drag was a last minute suggestion by Will, but one welcomed by all the band as we all have a fondness for glam rock and Gary glitter, who doesn’t?”
“Shooting the video was a lot of fun, my only major annoyance that I cant forgive them for is having to wear high heels that I looked so well in and they wouldn’t let me take them home. The whole process from start to finish was very easy going, professional and we didn’t seem to run into any problems, none the band where aware of anyway.”
Up front and giving it stacks is Joanna Robinson, All-Ireland pole dancing champion (and look out for her in Ghost Machine) who, in her own words, wanted to show Kate Moss a thing or two. And the band will swear that high heels and wigs were not their original idea, but we at Bandwidth remember it otherwise”
Stay tuned for further collaboration with the band on their next single in Spring of 2009. Expect something a little more sober next time. or as Willy puts it, “We’ve already had discussions for our next video where we’re attempting to create a musical dramatisation based on a scaled down version of the magnificent seven, filmed on a giant chessboard, I cant wait..”
Director: Will McConnell
Director of Photography: Martin Bolton
Costumes: Timmy White
Key Grip: Gavin Moriarty
Bandwidth 2008
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