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Every once in a while, a little song comes along and sits in your head. You don’t notice it’s there, and while you’re busy getting on with your life, it’s making a nest, hanging pictures, rearranging chairs and measuring for curtains. Apparently its this way for images too. And so it was with Pocket Promise.

The band contacted Bandwidth late in 2008 with a mind to film an acoustic band session in their lovely practice room up somewhere outside Dungannon. They had new material coming up, which lead singer/guitarist/piano maestro Cormac Fee told me was “very different” from their (incidentally, wonderfully dreamy, complex and highly recommended) 2008 EP Waving At Strangers. Needless to say, the session date went in the diary and no one thought much else about it.

Then it happened. An unassuming email from guitarist Dominic Coyle, the band had a new track that they were ‘pleasantly surprised’ with. The love affair began. A song so unremittingly catchy, so unashamedly poppy, at 2mins35 seconds so very different from what I expected.. Did someone say pop?

And so sometimes it happens like this. Just as I couldn’t get the song out of my head – so it turns out the band couldn’t get the image of the video out of their mind either. The aforementioned practice room near Dungannon was to feature, this time filled with hundreds and hundreds (six hundred to be precise) of colourful balloons for some reason – the rest was up to me. I agreed on the condition that I was allowed to exercise my pathological fear of balloons by putting in references to The Shining (1min9), Lord of The Flies and (1min42) The Birds (1min49)… OK maybe you have to look particularly hard..

As for that acoustic band session? It happened too. Stay tuned.

Director: Will McConnell
Bandwidth 2009

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